The animation or advertisement dubbing skills under different screen combinations are different. The following are the three combinations of animation, sound and pictures in TV.
The combination of sound and painting is the most commonly used method in movies and TV. If a talking character appears in the picture, his voice will also appear with the movement of his mouth. This kind of sound is called realistic sound.
Special attention should be paid to the alignment of the mouth shape in the dubbing of commercials combined with sound and picture. The unity of sound and painting is a synchronous relationship. In other words, the visual image and sound image felt by the audience are completely consistent and complete.
The unity of sound and painting is mainly reflected in the story-type, life-segment-type and character-supported advertisements and design plots. Characters often appear, either in monologues, or in dialogue; in some demonstrations and narration advertisements, there are also characters’ mouth movements on the screen.
The key to ad dubbing is to lip-synch. The first is consistent with the inner temperament of the advertising model, the second is consistent with the inner feeling of the advertising model, the second is consistent with the expression and actions of the advertising model, and the last is consistent with the opening and closing of the mouth of the Guangtai model.
False singing can be said to be a technical job. A skilled voice actor can pass it once, while a novice voice actor must work hard. It may take several times or even more time to master these skills.
We should completely avoid such mistakes: the character’s mouth is open but the voice does not rise, or the character’s mouth is closed but the voice is still ringing.
Fortunately, in today's advertising post-production studio, advanced equipment can "do whatever you want" in the corresponding position of audio and video.
Of course, the mouth shape not only refers to the opening and closing state of the mouth shape, but more importantly, it should be consistent with the age, identity, personality, and muscle tension of the characters on the screen.
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