今天的广告业真的越来越丰富多样，广告与人们的生活越来越相关。然而，我们都知道，在广告的角色配音中，配音者不能直接参与影视广告的拍摄，除非配音者本人是演员。
广告配音是配音人员记住广告内容的硬要求。配音人员应展示广告特点，让更多的人通过你的声音记住广告，这对配音人员来说非常重要。
广告配音与普通电视剧和电影配音非常不同。因为电视演员的表演有一定的商业目的，而广告配音中的人物语言相对较短，目的也很明确，这就要求配音者平时要准确把握语言的声音特征和表达风格，我们看到的一些广告配音是以明星为主角的。当时，声音不是自己的。许多明星来自不同的地方。他们的语言和发音会带来一些地方特色。普通话不是每个人的标准，所以他们的语言表达能力不是很突出，因此，一般的广告是通过后期配音完成的。
不知道的人认为这是明星自己的声音，甚至想知道为什么配音可以如此类似于明星的声音。其实，配音中有技巧叫做模仿配音。
在广告配音过程中，如果只注重声音的模仿，那么配音者就不注重表达和练习的能力，从而忽略了内容的表达，这不值得广告配音的损失。
一般配音成员都有很强的模仿他人声音的能力，有的甚至以模仿明星的声音而闻名。配音成员因其模仿声音的能力而得到许多影视公司的认可，因此，基于上述内容，广告配音需要掌握文字的时间、速度和准确性。
Today's advertising industry is really getting richer and more diverse, and advertising is becoming more and more relevant to people's lives. However, we all know that in the role dubbing of advertisements, the voice actors cannot directly participate in the filming of the film and television advertisements, unless the voice actors themselves are actors.
Ad dubbing is a hard requirement for dubbing personnel to remember the content of the advertisement. The dubbing staff should display the characteristics of the advertisement so that more people can remember the advertisement through your voice, which is very important for the dubbing staff.
Ad dubbing is very different from ordinary TV series and movie dubbing. Because the performances of TV actors have certain commercial purposes, and the characters in the dubbing of advertisements have relatively short language and a clear purpose, which requires dubbing to accurately grasp the voice characteristics and expression style of the language. Some advertisements we have seen The dubbing takes the star as the protagonist. At that time, the voice was not his own. Many stars come from different places. Their language and pronunciation will bring some local characteristics. Putonghua is not everyone's standard, so their language ability is not very prominent. Therefore, the general advertisement is completed by dubbing at a later stage.
People who don’t know think this is the celebrity’s own voice, and even wonder why the dubbing can be so similar to the celebrity’s voice. In fact, there is a technique in dubbing called imitating dubbing.
In the process of advertising dubbing, if you only focus on the imitation of voice, then the dubbing player will not pay attention to the ability of expression and practice, thus neglecting the expression of content, which is not worth the loss of advertising dubbing.
General dubbing members have a strong ability to imitate the voices of others, and some are even known for imitating the voices of celebrities. Dubbing members are recognized by many film and television companies because of their ability to imitate sounds. Therefore, based on the above content, advertising dubbing needs to master the time, speed and accuracy of the text.
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The editor of the "zhaovoice" dubbing website will share with you, Chinese dubbing, Chinese VoiceOver, Cantonese dubbing, promo dubbing, feature film dubbing, male voice dubbing, child voice dubbing, etc. Please feel free to contact our online dubbing customer service, free trial, including permanent after-sales service . You can also visit zhaovoice.com to select your favorite voice actors online.
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