广告配音也有多种配音方法。不同的广告配音方式具有不同的广告宣传效果。下面“zhaovoice”配音网站总结了三种常见的广告配音方法。
第一,对话广告配音的关键是从诉求点寻找基调和重音
广告中的对话大多是由广告文案撰写人为广告配音或广告模特之间的对话而撰写的。它大多以生活因素为原因,谈论与广告产品有关的智力和信息,其目的非常明确——影响消费者,实现销售和利润。
对话配音经常出现在情节广告中。这里的情节通常并不复杂且贯穿始终,而是生活中简单且相对完整的一部分。
第二,诠释的关键
以王博卖瓜的叫声,表达专家权威的语调。两者都是为了增加说服力,根据诉求的不同类型,解说性广告的配音可分为客观解说和主观解说。
客观解说是对广告产品形象和特点的直接介绍,有时用陈述事实和数据的方式。主观解读主要采用心理攻势,在情感上打动、影响和说服人。
第三,独白广告配音的关键是突出消费者身份,有被用在语气中的感觉
提及一个人的角色是常用的广告方式。所指的角色通常是某类商品的现有消费者或理想消费者。此时,一个人在广告语言中的角色就是进行消费认证。
There are also multiple dubbing methods for advertising dubbing. Different advertising dubbing methods have different advertising effects. The following wonderful voice dubbing network summarizes three common advertising dubbing methods.
First, the key to the dubbing of dialogue ads is to find the tone and accent from the point of appeal
Most of the dialogues in advertisements are written by ad copywriters for ad dubbing or dialogues between ad models. It mostly uses life factors as reasons, talking about intelligence and information related to advertising products, and its purpose is very clear-to influence consumers, to achieve sales and profits.
Dialogue dubbing often appears in plot advertisements. The plot here is usually not complicated and runs throughout, but a simple and relatively complete part of life.
Second, the key to interpretation
The voice of Wang Bo selling melons expresses the authoritative tone of experts. Both are to increase persuasiveness. According to different types of appeals, the dubbing of interpretive advertisements can be divided into objective and subjective narration.
Objective commentary is a direct introduction to the image and characteristics of the advertising product, sometimes by way of stating facts and data. Subjective interpretation mainly uses psychological offensive to impress, influence and persuade people emotionally.
Third, the key to the dubbing of monologue advertisements is to highlight the identity of consumers and have the feeling of being used in the tone
Mentioning a person’s role is a common way of advertising. The role referred to is usually an existing consumer or ideal consumer of a certain type of commodity. At this time, a person's role in the advertising language is to authenticate consumption.
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