为什么我们要说广告配音的创作应该扎根？因为我们的广告是为了向受众展示，受众更容易理解一些广告内容信息。广告词应该贴近生活和现实。至于广告配音应接地的原因。
广告配音以声音为载体，这种声音是根据广告文案进行的。通过大量的配音实践，我们总结了一些经验供大家参考。基本上，广告配音应该遵循真实性、创造性、艺术性和传播性的原则。在此基础上，诚意是必不可少的。无论你使用多么丰富多彩的广告图片和迷人的磁性声音，都不可能刻意假装广告配音创作。
严格来说，广告配音创作分为前期广告语言创作和后期音乐编辑创作。这将单独讨论。后期的技术问题不是今天的焦点。我们谈了很多。今天我们想谈谈尖刻的话。我们应该对广告语言的创造采取真诚而严谨的态度。最近，我在优酷网上看到一则广告。自始至终没有品牌，也没有明确表达或暗示任何企业或产品。最后，它以一个不寻常的企业标志结束，这个标志闪烁着消失了。认为它很高的广告给了观众神秘的企业和产品名称的感觉。
画面很美，音乐也很美，艺术也很高超，但作为广告，它什么都不告诉你，失去了广告的真实性，太诗意的广告是没有根据的，我们无法理解它，但太直截了当和生硬的广告也被大家所憎恨。就像一个简单的广告词在电视上反复播放，每个人的耳朵都会长茧。
因此，广告配音文案的创作应注意尖刻的词语，结合广告本身传达的信息和阅读的节奏把握节奏感。
Why do we say that the creation of commercial dubbing should take root? Because our advertisement is to show to the audience, it is easier for the audience to understand some advertisement content information. Advertising slogans should be close to life and reality. As for why commercial dubbing should be grounded.
Advertising dubbing takes sound as the carrier, and this sound is carried out according to the advertising copy. Through a lot of dubbing practice, we have summarized some experiences for your reference. Basically, advertising dubbing should follow the principles of authenticity, creativity, artistry and communication. On this basis, sincerity is essential. No matter how colorful advertising graphics and charming magnetic voices you use, it's impossible to deliberately fake advertising voiceover creation.
Strictly speaking, advertising dubbing creation is divided into pre-advertising language creation and post-music editing creation. This will be discussed separately. Later technical issues are not the focus of today. We talked a lot. Today we want to talk about biting words. We should take a sincere and rigorous approach to the creation of advertising language. Recently, I saw an advertisement on Youku.com. There is no branding throughout, and no business or product is expressed or implied. Finally, it ends with an unusual corporate logo that flickers and disappears. Ads that consider it high give viewers a sense of mysterious business and product names.
The picture is beautiful, the music is beautiful, and the art is superb, but as an advertisement, it doesn't tell you anything, it loses the authenticity of the advertisement, the advertisement that is too poetic is unfounded, we can't understand it, but it is too straightforward and Bland advertising is also hated by everyone. Like a simple commercial being played over and over on TV, everyone's ears will grow calluses.
Therefore, the creation of advertising dubbing copywriting should pay attention to sharp words, and grasp the sense of rhythm in combination with the information conveyed by the advertisement itself and the rhythm of reading.
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The editor of the "zhaovoice" dubbing website will share with you, Chinese dubbing, Chinese VoiceOver, Cantonese dubbing, promo dubbing, feature film dubbing, male voice dubbing, child voice dubbing, etc. Please feel free to contact our online dubbing customer service, free trial, including permanent after-sales service . You can also visit zhaovoice.com to select your favorite voice actors online.
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